Business Resources
The articles below feature information on how to start a business or expand an existing one, legal and intellectual property information, employment resources, marketing and PR tips and much more.
Click on one of the links to explore specific content by subject:
Godin on noise, social media and blogging
Great Seth Godin videos from an American Express event
Seth Godin addressed blogging, social networking and online video at Amex's Open session.
See the videos on his blog here.
Global Administrator |
7/29/2009 8:46:36 AM |
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Helpful Health Care Programs
Low or No-Cost Health Care Options Available for Uninsured
Due to economic difficulties, many Utahns are losing health care benefits as a result of job losses and employer budget cuts. In an effort to reduce the number of uninsured, the Utah Department of Health (UDOH) offers the Children’s Health Insurance Program (CHIP) and Utah’s Premium Partnership for Health Insurance (UPP), both options available to help Utahns provide health insurance for themselves and their children.
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Global Administrator |
7/1/2009 11:52:58 AM |
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Going To Medica and How To Make Your Visit Pay Off
May 15, 2009
On May 15, UTC held a breakfast regarding attending MEDICA, the world’s largest Forum for In-Patient and Out-Patient Medicine, in Dusseldorf, Germany, November 18-21, 2009. Representatives from GOED, Saarland Economic Development Corporation, Utah Export Assistance Center and MT Promedt were on hand to answer questions and give tips on getting the most out of attendance at this world conference. These representatives stressed the importance of having a definite plan in order to have a succ...
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5/18/2009 9:12:43 AM |
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Utah Patent Report
Stoel Rives
The Utah Patent Report (external link) is prepared by the regional business law firm Stoel Rives LLP
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4/24/2009 1:57:18 PM |
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Beware of Losing Trade Secrets
An article provided by the Salt Lake City office of the law firm Stoel Rives
Some Utah companies are losing their edge by failing to protect trade secrets adequately. Misappropriation of trade secrets costs American companies more than $100 billion every year, according to an article by Scott D. Marrs, “Inside Story on Trade Secrets: Protective Measures Are Necessary to Preserve a Company’s Vital Information,” in ABA J. 77 (October 2000). “Considering the high cost of losing trade secrets, companies that rely on proprietary information shoul...
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4/24/2009 1:36:45 PM |
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Utah Higher Education Internship Resources
Brigham Young University Office of Academic Internships is dedicated to helping students, faculty, and employers develop and facilitate productive experiential learning opportunities in the workplace. Information for IT companies seeking students for IT Internships will need to be registered with BYU as an approved Experience Provider and coordinate with the IT department. For business internships, please visit the Marriott School of Business Intership Program web pages.
Salt Lake Commun...
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4/24/2009 12:05:06 PM |
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Five Things to Consider When Looking for Office Space
Greg Gunn is a Senior Vice President at Coldwell Banker Commercial. He has been a commercial real estate agent for 30 years and is technology's leading real estate agent. He can be reached at greg.gunn@coldwellutah.com.
Define your size: Determine how many square feet you really need. Don't forget to take into account that you may be there for three or more years and you will need to plan for some growth.
Define your location: Determine a finite area, i.e. your ...
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4/22/2009 4:32:00 PM |
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Got Customer Service?
ABOUT THE AUTHOR: Blake Snow is the founder and co-owner of Griffio Consulting, a Utah software company specializing in web-based information systems. He can be contacted at blake@griffio.com. For additional tips please visit his personal blog at www.smoothharold.com.
There are many business books in the world that claim to reveal the next big thing to make money or better run your business. Some are good; most are bad. There are books on management, sales, and even customer service. The l...
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4/22/2009 4:30:21 PM |
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Journalists, News Sources Shifting in the New Economy Reporters, Broadcasters and Bloggers
Traditional Reporters, Broadcasters and Bloggers Assuming New and Often Overlapping Roles
SALT LAKE CITY, – December 10, 2008–What’s the secret to pitching and placing a successful news story? Keep it simple, Salt Lake City journalists agree. The Utah Technology Council (UTC) posed this question at its annual Public Relations breakfast to Paul Foy of the Associated Press, Fields Moseley of KUTV 2 News and blogger Jesse Stay of Stay N’ Alive. Even in a highly-challenged and shifting economy, the journalists’ basic advice to PR professionals has not change...
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12/10/2008 2:41:39 PM |
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Social Media, The New Face of Public Relations
Brian Watkins, PR Manager of Social Media at Omniture, leads Utah Technology Council (UTC) clinic on adapting to and implementing a successful social media strategy
SALT LAKE CITY, July 9, 2008 – Twitter, Facebook, and FriendFeed, are just a few of the tactics discussed at a recent Utah Technology Council (UTC) peer-to-peer clinic on social media in public relations. The clinic, lead by Brian Watkins, PR Manager of Social Media at Omniture, together with Snapp Conner PR, allowed marketing and public relations experts to openly discuss the utility of new media in a Web 2.0 world.
“Many people are intimidated by the thought of creating a company ...
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7/9/2008 4:17:55 PM |
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PR 101 – How to get PR Exposure
Cheryl Snapp Conner, together with the Snapp Conner PR Strategy Team - Emerging Exec P2P Forum - August 9, 2007
A huge thanks to trustee Cheryl Snapp Conner and her associates who gave UTC Emerging Executives lots of hands-on, practical know-how in PR 101 on August 9 at Ballard Spahr Andrews & Ingersoll. Not only did attendees receive a kit with Media Dos and Don’ts, templates for press releases, a Crisis Plan and a Blogging Plan, but they were also instructed on the importance of establishing a relationship with the media, of having a corporate spokesperson policy and third-party validation.
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Global Administrator |
8/9/2007 9:53:52 AM |
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PR Crisis Plan Template
Cheryl Snapp of the Snapp Conner PR
UTC Trustee Cheryl Snapp of the Snapp Conner PR produced this document as a template for creating a custom public relations crisis plan for any organization.
PR Crisis Plan Template (PDF, 89 KB)
Global Administrator |
8/1/2007 4:39:07 PM |
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Public Relations: Weaving the Convergence of B2B and B2C
Leslie Norris, Executive Strategic Director/Managing Partner at SNG PR
Leslie Norris, Executive Strategic Director/Managing Partner at SNG PR presented on the newest strategies and tactics for expanding public relations. The full PowerPoint presentation is available online now.
Event Content:
PowerPoint presentation - (PDF, 114 KB)
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2/22/2007 4:26:26 PM |
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Be teachable, humble, surround yourself with the right people and have fun, Altiris CEO Greg Butterfield says
Butterfield Offered Results-Driven Secrets at Utah Technology Council (UTC) Industry Breakfast
Salt Lake City, Sep. 8, 2006 — Altiris CEO Greg Butterfield advises CEOs to be teachable, humble, surround themselves with the right people and have fun. Butterfield shared his advice with Utah executives at a Utah Technology Council (UTC) breakfast event in Salt Lake City this week. Speaking from his experience as CEO of Altiris, a software company with about 930 employees and more than $200 million in revenue, Butterfield told executives it is possible to build and maintain a successful ...
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9/8/2006 9:46:01 AM |
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Why Small Businesses Fail
Of every 10 small businesses, 7 will survive their first year, 3 will still be going after 3 years, and only 2 will remain after 5 years (U.S. Commerce Dept.)
Utah is the top state in the nation for entrepreneurial activity, but also ranks near the bottom for business survival rates. (Inc. magazine, October 2003)
Financial Causes:
80% of all new business fails due to under capitalization/excessive debt
Insufficient cash low; highly-leveraged debt structure, insufficient operating c...
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8/25/2006 11:53:43 AM |
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What do Billion Dollar Companies Have in Common? Blueprint to a Billion Author Shares Business Secrets with Utah Entrepreneurs
UTC, MWCN and UVEF Annual Combined Luncheon Brings David Thomson’s “Seven Essentials” to Utah Businesses
SALT LAKE CITY–August 21, 2006 – Successful companies have much in common, author David G. Thomson maintains. In fact, the award-winning author of Blueprint to a Billion: 7 Essentials to Achieve Exponential Growth has discovered and researched the traits that all $1 billion companies share. Thomson shared his findings with more than 400 leading Utah executives this week in a joint presentation to members of Utah Technology Council (UTC), Mountain West Capital Network (MWCN), and Utah...
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8/21/2006 10:20:08 AM |
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Employee Retention
Nathan Elmer, Corporate Recruiter for Xango - HR P2P Forum - July 27, 2006
Nathan Elmer, Corporate Recruiter for Xango, presented on "Employee Retention" at the HR P2P Forum held on July 27, 2006.
Event Content:
PowerPoint presentation - Employee Retention (PDF, 179 KB)
PowerPoint presentation - Employee Retention Facilitation Notes (PDF, 76 KB)
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7/27/2006 10:50:14 AM |
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A Sales-Centric Model For Building Large Companies
Gary Kennedy, former President of Oracle USA and current President and CEO of RemedyMD
Gary Kennedy, former President of Oracle USA and current President and CEO of RemedyMD presents "A Sales-Centric Model For Building Large Companies," sharing insights from his extraordinary career in driving sales and building multiple successful technology companies.
Event Content:
Gary Kennedy Introduction by Steve Shillingford (Oracle) (MP3, 1.7 MB, 2 m)
Gary Kennedy's Presentation/R...
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7/13/2006 3:49:44 PM |
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“The Best Technology is the Technology that Wins,” says BYU Idaho President Kim Clark
Clark advises Utah Technology Council (UTC) members to think about consumers creatively
SALT LAKE CITY – May 2, 2006 –“There are many ways to ‘win’ in today’s fluid economy,” says Brigham Young University-Idaho President Kim Clark. And the winning technology companies are the ones that find creative ways to meet the needs of today’s consumer.
Clark, former dean of the Harvard Business School, addressed Utah executives recently at a Utah Technology Council (UTC) educational breakfast event in Salt Lake City.
Clark notes that th...
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5/2/2006 2:43:19 PM |
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Big Agency Buzz; Small Company Budgets
Bruce Law, Founder and CEO of Sprout Marketing - Emerging Exec P2P Forum - February 9, 2006
Bruce Law, Founder and Principal of Sprout Marketing and UTC Trustee, presented his tips for big marketing on a small budget to UTC Emerging CXO P2P Forum.
Event Content:
PowerPoint presentation - Bruce Law (PDF, 174 KB)
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2/9/2006 11:27:15 AM |
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Ins and Outs of IP
Mike Mangelson, John Thompson and Kory Christensen (UTC Trustee) of Stoel Rives LLP shared the following presentation on intellectual property (IP) at the October 12, 2005, Legal Clinic.
View the full PowerPoint presentation
PDF, 2MB
Global Administrator |
10/12/2005 2:29:40 PM |
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Why Our Management Teams Succeed
Will West, CEO of Control4 and UTC Chairman, and Amy Rees Lewis, CEO of Mediconnect - UTC Industry Breakfast - Sept. 1, 2005
Will West, CEO of Control4 and UTC Chairman, and Amy Rees Lewis, CEO of Mediconnect speak on "Why Our Management Teams Succeed." The speakers discussed what makes a successful management team through their experiences with several successful start up companies.
Event Content:
PowerPoint presentation (PDF ) - Keys to Management Success Handout (22 KB)
Audio - 46mins.
Global Administrator |
9/1/2005 6:27:30 PM |
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Information Security: Organizations Who Employ “IT Governance” are 20 Percent More Profitable
Rob Clyde, Symantec VP of Technology, presents findings to Utah Information Technology Association (UITA)
Event Content:
PowerPoint presentation - Rob Clyde, Symantec VP of Technology (PDF, 248KB)
SALT LAKE CITY – July 27, 2005 – Information Security is no longer a technology issue—it’s a CEO issue, according to Rob Clyde, vice president for technology for Symantec’s office of the CTO. Clyde presented recent findings on security for businesses at a breakfast meeting of the Utah Information Technology Association (UITA) at the Canyon Park Technology Center in Or...
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7/27/2005 10:35:56 AM |
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Ten Do's and Don'ts of a Serial Entrepreneur
Wes Swenson, President & CEO of Forum Systems - Emerging Exec P2P Forum - July 19, 2005
Wes Swenson, UITA Trustee and President & CEO of Forum Systems, presented the "Ten Do's and Don'ts of a Serial Entrepreneur" at the first meeting of the Emerging CXO P2P Forum on July 19, 2005.
Event Content:
PowerPoint presentation - Wes Swenson (PDF, 51 KB)
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7/19/2005 11:01:58 AM |
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The Effect of the Internet on Marketing
Darin Richins of Sprout Marketing
Darin Richins of Sprout Marketing discusses how the Internet has changed the face of Marketing and how to leverage the new market to your advantage.
The Effect of the Internet on Marketing (PDF, 274 KB)
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5/11/2005 4:43:29 PM |
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Guerilla Marketing Techniques (or “Guerrillas in the Mist”)
It’s a jungle out there, and nobody knows that better than Bruce K. Law, an experienced and well-respected marketing executive who has promoted such industry giants as Novell Corporation and Ogilvy & Mather New York. Mr. Law offers the following tips to newcomers and upcomers on how to stake out their territory and make a name for themselves with limited resources:
Choose your forest
Know every inch of your forest
Understand your prey
Make sure you’re no...
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8/26/2004 4:29:16 PM |
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Utah Business Leaders Call Clayton Christensen’s Ideas “Profound”
Author of “The Innovator’s Dilemma” and “The Innovator’s Solution” spoke to Utah business leaders at the Marriott City Center July 15
SALT LAKE CITY, July 16, 2004 – The best way to create and capture a market is not to introduce a superior product, says business author Dr. Clayton Christensen. It’s to create a market scenario in which the competition is motivated not to fight, but to flee. This concept was one of the ideas Dr. Christensen shared with more than 400 of Utah’s leading executives at a Utah Information Technology Association (UITA) event at the Marriott City Center last night.
Dr. Christensen...
Global Administrator |
7/16/2004 2:28:13 PM |
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Nuances and Potential Pitfalls of Mergers and Acquisitions
Some of Utah's brightest and most successful legal, accounting, and banking minds formed a panel to address UTC members' questions on the best practices of orchestrating and finalizing mergers and acquisitions.
On May 19, 2004, UITA brought together some of Utah's brightest and most successful legal, accounting, and banking minds to form a panel to address members' questions on the best practices of orchestrating and finalizing mergers and acquisitions. The event was hosted by Zion's Bank.
Panel members were: Jeff Jones of Durham Jones & Pinegar; Todd Markus of KPMG; Ron Moffitt of Stoel Rives; Bob O'Connor of Wilson Sonsini Goodrich & Rosati; Don Rands of Thorpe Capital; Howard Young of Jones...
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4/20/2004 8:43:50 AM |
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Planning Ahead for Maximum Value
By Donald L. Rands
Netting a fortune from the sale of your I.T. business to a blue chip technology company requires planning ahead-right from the beginning.
Virtually every entrepreneur who launches a business sees in the very organizing documents the potential to reap millions of dollars at exit. Along the way, reality imposes its cruel influence, challenging the original optimism. While there is no magical way to create wealth from a poor business, care should be taken to avoid losing value in a great busines...
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3/26/2004 7:49:52 PM |
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Jack Zenger on Leadership
At UITA's 2003 annual meeting, Jack Zenger presented on the importance of strong leadership in business and described some of the qualities that make a strong leader. Click on the link below to download his presentation.
Leadership Matters (PowerPoint)
Jack Zenger also presented on leadership at the 2003 Technology to Market Summit at Stein Eriksen Lodge, Deer Valley Resort. Click on the link below to download his presentation.
The Extraordinary Leader: Turning Good Managers into Great...
Global Administrator |
3/1/2003 1:44:34 PM |
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