This month’s Marketing Exec Forum will discuss best practices in creating a strong content management strategy designed to exude and improve brand awareness, consumer education and brand loyalty.
Topics of the presentation will include how to create and deliver content that will engage your target audience and how to use a consumer education approach in your content to build trust in your brand.
Laura Shafer, Director of Product Marketing for StorageCraft Technology Corporation (bio), will lead off the discussion with a best practices presentation followed by a facilitated discussion by Forum co-chairs, Marissa Nichols, Marketing Director of Allen Communication Learning Services, and Mark Fredrickson, General Manager of TechMediaNetwork .
This event is reserved for the senior person responsible for marketing at a UTC member company (Director, VP level or higher) please. For more information on becoming a member of UTC, please contact our Membership Director Devin Spann at firstname.lastname@example.org or call (801) 568-3500.
Enter through the south parking lot.