UTC Marketing Exec P2P Forum - Best Practices for Branding and Content Management

UTC Marketing Exec P2P Forum - Best Practices for Branding and Content Management
. Please Note --> This is a Past Event!! .

Date: 3/19/2013
Time: 3:00 PM TO 5:00 PM

Regence BlueCross BlueShield of Utah
2890 E Cottonwood Parkway
Downstairs Conference Room
Salt Lake City, UT 84121

(801) 568-3500

Event Description:

This month’s Marketing Exec Forum will discuss best practices in creating a strong content management strategy designed to exude and improve brand awareness, consumer education and brand loyalty.

Topics of the presentation will include how to create and deliver content that will engage your target audience and how to use a consumer education approach in your content to build trust in your brand.

Laura Shafer, Director of Product Marketing for StorageCraft Technology Corporation (bio), will lead off the discussion with a best practices presentation followed by a facilitated discussion by Forum co-chairs, Marissa Nichols, Marketing Director of Allen Communication Learning Services, and Mark Fredrickson, General Manager of TechMediaNetwork .

This event is reserved for the senior person responsible for marketing at a UTC member company (Director, VP level or higher) please. For more information on becoming a member of UTC, please contact our Membership Director Devin Spann at dspann@utahtech.org or call (801) 568-3500.

For information on becoming a UTC member, please contact us at membership@utahtech.org or call 801-568-3500.


Enter through the south parking lot.

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For general inquiries email us at:  info@utahtechcouncil.org

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