UTC News

Date ArticleType
6/21/2011 Past Marketing Exec P2P Forums
Delivering the Art of Brand Design from the Science of Brand Strategy

Allen Parkinson of ThinkTank and Randall Smith with Modern8 discussed the art and science of branding in this in-depth forum, presented by expert branding agencies using real world examples.

Branding is both an art and a science. Part of the branding process demands scientific precision. The other part requires creative genius based on that science. How do the two halves come together to generate powerful marketing outcomes? What happens when they don't? How do you keep the science portion of branding on track when everyone is impatiently awaiting the artistic output? And finally, how do you create a truly compelling brand, one your customers will love and remember year after year? We'll discuss the art and science of branding in this in-depth forum, presented by expert branding agencies using real world examples.

Event Items:

Audio | Photos available to Marketing Exec members only

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