UTC News

Date ArticleType
8/16/2011 Past Marketing Exec P2P Forums
Customer Acquitition - Explore the Latest Opportunities

Pete LaBore, VP of Ecommerce at Backcountry.com, discussed “Customer Acquisition – Explore the latest Opportunities.” The presentation included new channels and opportunities for acquiring new customers, including utilizing social media, landing page optimization, customer personalization and organic traffic as sources. Pete shared insights and thoughts on how you can use these channels to help your business increase and maximize customer acquisition.

Event Items:

PowerPoint | Photos available to Marketing Exec Members only

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