“The Best Technology is the Technology that Wins,” says BYU Idaho President Kim Clark
-Clark advises Utah Technology Council (UTC) members to think about consumers creatively-

SALT LAKE CITY – May 2, 2006 –“There are many ways to ‘win’ in today’s fluid economy,” says Brigham Young University-Idaho President Kim Clark. And the winning technology companies are the ones that find creative ways to meet the needs of today’s consumer.

Clark, former dean of the Harvard Business School, addressed Utah executives recently at a Utah Technology Council (UTC) educational breakfast event in Salt Lake City.

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Clark notes that the technology sector has gone through tremendous changes in the past 30 years. In the process, it has become more “modular,” he says, in the respect that winning companies have become expert at developing pieces of the whole. Winning companies operate independently, but create products that work in concert with other “modules” as opposed to providing end user solutions that are packaged all in one piece.

There is power in this model, he maintains.

Clark points out that for emerging companies, modularity creates options. When there is high option value, companies can create new versions rapidly and innovation occurs quickly. Option value is derived by knowing about your customers, and knowing (or being able to identify quickly) what your customers want.

In conclusion, Clark notes that emerging companies can learn from all of these strategies to create the strongest possible organizations today.

For more information about Utah Technology Council (UTC) and its upcoming events and programs, readers can visit www.utahtechcouncil.org.

About UTC

As the premier professional organization for Utah’s more than 3,700 technology companies, the Utah Technology Council (UTC) exists to form closer relationships with industry and community leaders, develop superior management talent, sharpen professional skills and help gain access to capital. For more information on UTC, please visit www.utahtechcouncil.org.

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UTC:
Richard Nelson
T) 801.568.3500